For this critique, I took a website for a local Albuquerque company and dissected their landing page.
The company’s website I choose is called ABQid, and it’s focused on helping Albuquerque startups get recognized and funded. I love this concept because it’s helping companies get noticed and potentially flourish in New Mexicos struggling economy.
Here’s what I critiqued:
- First Impressions
- What’s unclear?
- What impressed or disgusted me?
- Did I still have questions?
- Do I feel inclined to click their call to actions?
- How could this website be better?
As a side note, I’d really like to see a solid logo for ABQid. This is a cool company that deserves recognition, and I think a logo would really help.